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Showing posts from September, 2019

How and What to Research on Your Competitors- Nathalie Gosset

No matter what your area of operation is, sooner or later there ought to be competition from other businesses. Big or small, all companies would face competition eventually. Hardly there is any company in the modern days which enjoys absolute monopoly.  Hence, the study of competitors and researching their strategy has constructed an important part of leadership development program. The importance of the word of wisdom from Nathalie Gosset in studying competition is once again recognized in the Art of War for managers. The word of from Nathalie Gosset who says that- 'you would certainly win if you know yourself and your opponent holds the crux of contemporary days' business theories. It is almost not possible to succeed without knowing the strategies of your competitors.  You need to be equipped with the knowledge of what you're competing against in order to survive in the competitive market. Competitors' analysis has, therefore, become important in l...